Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Professional Certificate in Social Marketing for Public Policy

Are you passionate about driving social change through effective communication strategies? This online certificate program equips policymakers, advocates, and public service professionals with the social marketing skills needed to create impactful campaigns. Learn how to engage and influence target audiences, craft compelling messages, and measure campaign success. Whether you work in government, nonprofit organizations, or advocacy groups, this program will enhance your ability to create positive social impact. Start your learning journey today!

Professional Certificate in Social Marketing for Public Policy offers hands-on projects and practical skills essential for driving impactful change in the public sector. Dive into social marketing training and gain expertise in crafting effective campaigns and strategies that resonate with diverse audiences. With a focus on public policy, this course equips you with the tools to influence behavior and promote positive societal outcomes. Benefit from self-paced learning and real-world examples to enhance your understanding. Elevate your career with in-demand social marketing and public policy skills. Join now to make a difference in your community.
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Course structure

• Introduction to Social Marketing for Public Policy
• Behavior Change Theories and Models
• Research Methods for Social Marketing
• Developing Social Marketing Strategies
• Campaign Planning and Implementation
• Evaluation and Monitoring of Social Marketing Campaigns
• Ethics and Social Responsibility in Social Marketing
• Digital Marketing Tools for Public Policy
• Case Studies in Social Marketing for Public Policy
• Advocacy and Policy Change through Social Marketing

Course fee

The fee for the programme is as follows:

: £140

Standard mode - 2 months: £90

Our Professional Certificate in Social Marketing for Public Policy equips participants with the knowledge and skills needed to create effective social marketing campaigns for public policy initiatives. Through this program, students will learn how to develop strategies that promote behavior change, engage target audiences, and achieve policy objectives.


The duration of this certificate program is 8 weeks, with a flexible, self-paced online format that allows students to balance their studies with other commitments. Participants will benefit from expert instruction, practical assignments, and real-world case studies that illustrate best practices in social marketing for public policy.


This certificate is highly relevant to current trends in the field of public policy, as governments and organizations increasingly recognize the importance of using social marketing techniques to address complex social issues. By mastering social marketing strategies, participants will be well-equipped to drive positive change and make a meaningful impact on society.

Year Number of Cybersecurity Threats
2018 87%
2019 92%
2020 95%

The Professional Certificate in Social Marketing for Public Policy is essential in today's market due to the increasing need for ethical hacking and cyber defense skills. With 95% of UK businesses facing cybersecurity threats in 2020, there is a growing demand for professionals with expertise in social marketing to address public policy challenges.

Career path