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Overview

Certified Specialist Programme in Programmatic Advertising Ad Formats

Looking to master programmatic advertising ad formats? Our Certified Specialist Programme is designed for marketing professionals seeking to enhance their digital advertising skills. Explore the latest trends and strategies for creating effective ad formats that drive results. Whether you're a beginner or experienced marketer, this programme will provide you with the knowledge and tools to succeed in the competitive world of programmatic advertising. Join us and boost your career in programmatic advertising!

Start your learning journey today!

Certified Specialist Programme in Programmatic Advertising Ad Formats offers a comprehensive training in programmatic advertising ad formats with a focus on hands-on projects and practical skills. This self-paced course provides a deep dive into the world of programmatic advertising, covering topics such as machine learning training and data analysis skills. Learn from real-world examples and industry experts to master the latest trends and techniques in programmatic advertising. By the end of the programme, you will be equipped with the knowledge and expertise to excel in the fast-paced world of digital advertising. Elevate your career with this specialized certification today!
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Course structure

• Introduction to Programmatic Advertising Ad Formats
• Understanding Programmatic Display Ads
• Programmatic Video Ad Formats
• Mobile Programmatic Ad Formats
• Native Advertising in Programmatic
• Dynamic Creative Optimization (DCO)
• Audio Programmatic Ad Formats
• Programmatic Out-of-Home (OOH) Ads
• Programmatic Ad Formats for Connected TV (CTV)

Course fee

The fee for the programme is as follows:

: £140

Standard mode - 2 months: £90

The Certified Specialist Programme in Programmatic Advertising Ad Formats is designed to equip participants with the necessary skills to excel in the field of programmatic advertising. Through this program, individuals will learn how to create effective ad formats tailored for programmatic campaigns, enhancing their ability to drive successful advertising strategies in the digital landscape.


The learning outcomes of this program include mastering the intricacies of various ad formats, understanding the nuances of programmatic advertising, and developing the expertise to optimize ad creatives for maximum impact. Participants will also gain insights into industry best practices and emerging trends, ensuring they are well-prepared to navigate the dynamic world of digital advertising.


This program is structured to be completed in a self-paced manner, allowing participants to progress through the material at their own convenience. With a duration of 10 weeks, individuals can balance their learning with other commitments while still gaining valuable insights and skills in programmatic advertising ad formats.


The Certified Specialist Programme in Programmatic Advertising Ad Formats is highly relevant to current trends in the advertising industry, as programmatic advertising continues to gain prominence. By acquiring expertise in creating compelling ad formats specifically designed for programmatic campaigns, participants will be well-positioned to capitalize on the growing demand for skilled professionals in this field.

Ad Format Percentage
Display Ads 30%
Video Ads 25%
Native Ads 20%
Audio Ads 15%
Mobile Ads 10%
Certified Specialist Programme in Programmatic Advertising Ad Formats plays a crucial role in today's market, especially in the UK where 87% of businesses face increasing demands for digital advertising solutions. With the rise of digital marketing strategies, professionals need to stay updated with the latest trends in ad formats to effectively reach target audiences. Display Ads account for 30% of the UK ad format distribution, followed by Video Ads at 25%, Native Ads at 20%, Audio Ads at 15%, and Mobile Ads at 10%. By obtaining certification in programmatic advertising ad formats, individuals can gain a competitive edge in the industry and meet the growing demand for skilled professionals. This programme equips learners with the necessary knowledge and expertise to create impactful digital advertising campaigns, enhancing their career prospects and contributing to the success of businesses in the digital landscape.

Career path